The proposed reform of the Italian Constitution, which introduces the direct popular election of the Prime Minister, raises questions about its compatibility with fundamental constitutional principles. The process of forming the government is regulated by the Constitution and by law, ensuring institutional balance and political pluralism. Strengthening the role of the Prime Minister and their party or coalition could alter the relationship with the President of the Republic and weaken the centrality of parliamentary debate, favoring an overly personalized executive. In a historical moment marked by disintermediation, a crisis of representation and abstentionism, political forces will build the ideal candidate through political marketing, who speak directly to their electorate through a system of permanent, integrated multimedia propaganda based on storytelling, spectacle, and mediatization, aimed at capturing fleeting moments to generate likes and views. It is also important to consider the positive aspects related to enhancing the role of the electorate in determining the political direction of the Nation.