Conference Proceedings of the 3rd Conference in Business Research and Management | How emotional framing shapes attention, emotions, and donation intentions: insights from an eye–tracking and facial expression analysis of charity ads

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Conference Proceedings of the 3rd Conference in Business Research and Management

How emotional framing shapes attention, emotions, and donation intentions: insights from an eye–tracking and facial expression analysis of charity ads

DOI: 10.53136/979122181930412
Pagine: 87-90
Data di pubblicazione: Maggio 2025
Editore: Aracne
SSD: SECS-P/07

Alessia DORIGONI, Riccardo PALUMBO

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