In an era of increasing globalization and homogenization, the preservation of cultural heritage and its role in shaping responsible citizens has become a pressing issue. Culture plays a fundamental role in fostering civic education and safeguarding human identity. While global and local initiatives, such as those undertaken by the UN and UNESCO, strive to protect cultural heritage, it is equally important for cultures to embrace diversity while retaining their unique character. This is where heritage and cultural education come to the forefront, acting as key drivers in cultivating responsible citizens and building a sustainable future. This study explores the impact of the innovative §§§§Reconnecting With Your Culture§§§§ (RWYC) project on youth in Beni Mellal Urbaine, Morocco. The RWYC project takes a novel approach by integrating cultural heritage into the educational curriculum in a dynamic and interactive manner, fostering a deeper connection between young people and their cultural roots. Our research focuses on a comparative analysis of several schools within Beni Mellal Urbaine: those that participated in the RWYC project and those that did not. We employ a mixed-methods approach, utilizing participant observation, focus groups, and questionnaires to gather comprehensive data. Our primary objectives are to assess the impact of cultural heritage awareness on youth and to analyze the effects of implementing the RWYC project in the Beni Mellal region. Additionally, we aim to delve into the theoretical foundations that connect sustainable development, culture, and heritage, creating a holistic understanding of the project’s significance.