Although cognitive science has prompted neuro-philosophical accounts that do away with the ‘Cartesian myth’ of the self, it is suggested that a non-Cartesian conception of the self can be defended which conceives of the self as the result of an agent’s effort to provide consistency in their thoughts and actions. Such a conception is inherently embodied and rejects the neuro-philosophical myth of the conscious brain in a vat. Moreover, it casts some doubt on the ease with which it is declared that persistently unconscious life is unworthy of living and should not be prolonged.