Conference Proceedings of the 3rd Conference in Business Research and Management | How emotional framing shapes attention, emotions, and donation intentions: insights from an eye–tracking and facial expression analysis of charity ads

Estratto dal volume
Conference Proceedings of the 3rd Conference in Business Research and Management

How emotional framing shapes attention, emotions, and donation intentions: insights from an eye–tracking and facial expression analysis of charity ads

DOI: 10.53136/979122181930412
Pagine: 87-90
Data di pubblicazione: Maggio 2025
Editore: Aracne

Alessia DORIGONI, Riccardo PALUMBO

Privacy | Contatti

@racne marchio editoriale di Adiuvare S.r.l. Partita IVA 15662501004