The aim of this article is to critically analyze the emergence of “virtual intangible heritage” with particular focus on virtual museums. It seeks to highlight both the potentials and the challenges of this approach as a safeguarding measure for intangible cultural heritage elements. The hypothesis suggests that virtual heritage holds significant potential for ensuring access to and participation in diverse cultural elements and practices recognized as intangible heritage at both international and national levels. However, it also notes that this approach faces several criticisms, as it may provide only a “partial” cultural immersion due to the inherent limitations of the digital space. The article is methodologically grounded in the fields of Critical Heritage Studies and Cultural Heritage Law and Policy, and it is divided into two parts: 1. Intangible cultural heritage law and policy; 2. Virtual Intangible Heritage: immersive experiences through virtual museums.