Among the cornerstones of an ageing society is the need to reinvigorate the very idea of elderliness: overcoming the prevailing welfarism we try instead to place the attention on care, on memory, but also and above all on relationship. For example, the inter– and intra–generational relationship, as well as the one between image and self–perception or memory, fantasy and identity. This presentation is part of the EUFACETS project which considers the elderly the treasure of our society, and does so in an innovative way, i.e. by working on the relationship elderly–young, elderly–care givers, and elderly with new technologies. An app is being designed: the prototyping of a social network will leave room for the photographs, memories and stories of the elderly. It is a team project and I will share a part of it mainly related to research on identity–storytelling–memory: icastic, fantastic and hybrid memory. This will be done from the ethno–semio–design methodology which uses an initially theoretical then experimental, applied and co– participative approach: by implementing some of the techniques developed from this modelling and put into practice during a part of the workshop ‘Participatory Photography Experiments: Memory, Stories and Visions’; we will evaluate the operationalization of images and admire once again the inherent richness of a phase of life that is certainly vulnerable but also rich, creative and with much potential for research and joint action.
Keywords: Silver Age; Innovation; Semio–Design; Memory; Storytelling.